Selling on TikTok
In order to sell your products on TikTok Ads, you will need to have a TikTok Business account.
Creating a catalogue
To start selling your products, you will need to upload them as a catalogue within your TikTok Business account by providing them as an XML data feed. You can obtain this for your products by using the Product multi-channel feed app.
Once the app is installed, configure how you would like your products to be sent in the feed.
Once you've configured the app, return to TikTok Business and create a catalogue.
To create a catalogue:
- In your TikTok Business account, navigate to Assets > Catalogs
- Select Add catalog
- Fill out the information in the ‘Create Catalog’ window
- Select Create
- On the ‘Product Catalog’ page, select Add Products
- From the options for adding products to TikTok, select the Data Feed Schedule option
- Enter the details of the data feed using the following guidance:
Data Feed Name - Enter a suitable name for the feed, such as 'ShopWired Products'.
Data Feed URL - Enter the URL for from the Product Multi-channel Feed app.
Data Feed URL Login Details (Optional) - If you have configured a username and password for the feed, enter them here.
Automatic Upload - Set this to ‘Daily’ and the time to be 10 AM.
Update Method - Your selection here will depend on whether or not you want products that no longer appear in the feed to be deleted from the feed. Select Update your data feed to keep the products that have been removed from the feed. Select Replace your data feed to delete the products that have been removed from the feed.
- Select to import your products
Once you have uploaded your catalogue, follow TikTok's guidance for managing your catalogue.
TikTok product requirements
In order for your products to be accepted by TikTok, they will need to contain the following information:
- Title
- Description
- Price
