Selling on Snapchat
To sell your products on Snapchat, you must have a Snapchat Business Account that has been set up with a Public Profile
Creating a catalogue
Once you have a public profile, you will need to create a catalogue of your products using an XML data feed of your products. You can obtain an XML feed of your products by using the Product multi-channel feed app Once the app is installed, configure how you would like your products to be sent in the feed.
To add a catalogue:
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Select to open the Snapchat navigation menu
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Select Catalogs under the 'Assets' menu
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Select Create a catalog and on the next page select Ecommerce
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Use the following field guidance for adding your catalogue:
Name - Enter a name here so the data source is easily identifiable to you, such as ShopWired Feed
Catalog Data Source - Select Use Product Feeds
Feed URL - Paste the URL for from within the Product Multi-Channel Feed app
Username and Password - If you have password-protected your feed, enter the username and password that you have configured
Feed Schedule - Use these settings to select how frequently you would like Snapchat to fetch your data feed. As the Product Multi-Channel Feed updates daily between 5am and 7am UTC, you should select Daily for the frequency and 08:00AM UTC for the time
- Then select Create catalog
Your products will then be available for you to use in Snapchat Ads and in your Snapchat store if this feature has been made available to you.
