Submitting an XML feed to Google Merchant Center

Follow the instructions to obtain your XML feed using the product multi-channel feed app. You will need to decide which type of products you want to send to Google Merchant Center:

• Only products you select
• All published products
• All products

You will then be provided either with a URL for your XML feed (which updates every 24 hours) or can download an XML file containing your product data.

To submit your product data:

1. Log in to your Google Merchant Center account
2. Navigate to Products > Feeds
3. If creating a feed for the first time, select upload multiple feeds
4. Select the + option in the primary feeds section
5. Select the country you want to list the products in using the country of sale setting
   • Use the language setting to select the language of the content of the feed
6. Enter a name for your feed, such as ShopWired feed
7. Select the data method
   • Select upload if you're uploading an XML file
   • Select scheduled fetch if you're configuring an XML feed (at a URL)
8. Select continue
9. Configure your feed's file name
   • If using the upload method, the file name must match the file name that you upload, e.g. google_feed.xml
   • If using the scheduled fetch method, enter shopwired_feed as the file name
10. Select create feed