Structured data

All ShopWired themes and all theme versions use the JSON-LD structured data format, and you do not need to make any changes to your ShopWired account or website theme for structured data to be included on the page types listed below.

On your website's home page, structured data for the type website includes:

• Your business name
• Taken from the company name entered into the company information page of your ShopWired account
• Your ShopWired website address
• The URL of your logo (taken from the logo uploaded to the logo page)

Structured data for the type organisation includes:

• Your business name
• Taken from the company name entered into the company information page of your ShopWired account
• Your ShopWired website address
• The URL of your logo
• Taken from the logo uploaded to the logo page
• Your business's email address
• Taken from the email address entered into the company information page of your ShopWired account
• Your business's telephone number
• Taken from the telephone number entered into the company information page of your ShopWired account
• Your business's address
• Taken from the address and postcode entered into the company information page of ShopWired

On your website's product pages, structured data for the type product includes:

Basic Product Information

• Always included unless your theme has the Hide prices unless logged into a trade customer account setting activated
• The product's title
• The product's description (HTML tags are removed)
• The product's MPN, GTIN, and SKU - if available

Product Images

• If the product has more than one photo
• An array of image URLs
• Otherwise
• A single image URL

Brand Information

• Included if the product has an associated brand
• Brand name

Reviews and Ratings

• Included if product reviews exist for the product and the product reviews app is enabled
• Aggregate rating including overall rating and review count
• An array of individual reviews, each containing
• The rating given in the review
• The reviewer's name

Product Variations and Offers

• If the product has variations
• An array of offers, one for each variation
• Otherwise
• A single offer object
• Each offer includes
• The price of the product or variation
• The currency in which the price is listed
• The date until which the price is valid (set to the end of the next year)
• The condition of the item (New, Used, Refurbished)
• The URL of the product or variation
• The availability status of the product (InStock, OutOfStock, etc.)
• The name of the business selling the product (taken from the company name entered into the company information page of your ShopWired account)

You can use Google's rich results test website to test whether or not your website's pages support rich results.

To change the structured data that's output by your website's theme, you'll need to edit the code that renders the structured data.

The code that generates the structured data for the home page is located in the home.twig template.

The code that generates the structured data for product pages is located in the product_data.twig template.

You can contact theme support for assistance in changing the code in your theme files that renders structured data.