SEO & marketing
Creating and implementing an effective marketing strategy, which includes search engine optimisation, will help drive traffic to your website, attract customers, and increase sales.
An effective marketing strategy includes:
- Building a strong brand presence across multiple channels such as social media, paid ads, and email marketing
- Utilising a mix of organic search marketing, social referrals, and paid marketing
- Increasing the amount of money customers spend in each order
- Optimising the repeat purchase rate of your customers (how loyal they are to your website)
- Offering promotions, discounts, or loyalty rewards to encourage more sales
- Monitoring visitors and analysing their behaviour whilst on your website
- Optimising your website to ensure that it is user-friendly, fast, and mobile-responsive to provide a seamless shopping experience
How you market your website to attract visitors, and how you configure it to turn those visitors into paying customers, will ultimately determine whether it is successful or not.
ShopWired focuses on empowering you to take charge of your website's marketing, and marketing services are not provided as part of your ShopWired subscription. However, our support team is here to guide you in making the most of the powerful marketing tools available through your ShopWired account, ensuring you have everything you need to successfully promote your website.
Search engine optimisation (SEO)
Search engine optimisation (SEO)
The term SEO refers to a range of techniques that are employed by website owners to improve the position of their website in organic search results on search engines such as Google.
SEO is just one aspect of an online marketing strategy, and it should be seen as a long-term marketing goal. You cannot expect, and will not get, quick results—particularly if your website is new.
There are many aspects involved in the planning and implementation of a successful SEO strategy. The main aspects include:
- Ensuring that your website contains plenty of keyword-rich content, including aspects such as:
- Writing and continuously optimising content for your home page
- Writing and continuously optimising category titles and detailed category descriptions
- Writing and continuously optimising product titles and detailed product descriptions
- Regularly posting new content to your website, including using ShopWired's blog feature
- Creating keyword-rich landing pages
- Ensuring that the for your website's standard pages are optimised
- Ensuring that the SEO tags for your other website pages (such as categories and products) are optimised
- Ensuring that your website conforms to
However, there are many others too.
ShopWired provides a number of features that you can use to implement a successful SEO strategy for your website:
- Access to configure the SEO tags for every page on your website
- The automatic generation of a and
- The creation of keyword-rich content for every page of your website
- An SEO warnings feature to detect duplicate content on your website
- A feature to create and maintain your website's 301 redirects
Google
Google is one of, if not the, biggest platforms on the internet. Google offers a number of different tools and platforms that you can utilise as part of your marketing strategy.
Some of the tools offered by Google include:
- Google Shopping
- Google Shopping is a search engine specifically for products
- Google Analytics
- Google Analytics is a visitor monitoring and behaviour analysis platform
- Google Adwords
- Google Adwords is a paid search marketing platform
ShopWired integrates with all of Google's major tools to help your business succeed online.
Read more about the Google tools that ShopWired integrates and uses.
Multi-channel and social media marketing
Multi-channel and social media marketing
By exposing your brand, website, and the products you sell to a wide audience, you can increase the sales of your website.
eBay
ShopWired has a direct integration with eBay, allowing you to both import existing listings from eBay into your ShopWired account (to display on your ShopWired website) as well as export products from ShopWired to create eBay listings.
ShopWired's eBay integration offers several other features too, including automatic stock sync and eBay order management from within your ShopWired account.
Read more about ShopWired's integration with eBay.
Social media platforms
You can use the tools available on ShopWired to advertise your products on each of the major social media platforms:
Select each of the links above to read more about how you can advertise your ShopWired products on these platforms.
Other features
Other features
Some of the most important features that ShopWired offers are those that help you to:
- Optimise the of your website
- Increase the amount of money that each customer spends in an order
- Encourage loyalty from your existing customers to increase your repeat purchase rate
Select each of the links below to read more about each feature, how it works and how to use it:
