Website launch checklist

Use the checklist below to ensure that you have completed all the necessary steps to successfully launch your ShopWired website.

If you are migrating an existing website to ShopWired from another platform, there's an additional checklist at the bottom of this guide you can use to ensure you have also completed the necessary steps to complete a successful migration.

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The pre-launch checklist reminds you of the essential steps for a successful launch, but it isn't a complete list of everything that you might have to, or want to, do on your ShopWired account (such as installing optional apps or creating discounts and offers).

• [ ] Create any custom order status
• [ ] Select default order status
• [ ] Configure the first order reference setting
• [ ] Install and configure the abandoned basket app
• [ ] Customise your invoice PDF theme

• [ ] Connect your ShopWired account to an email marketing platform

• [ ] Connect at least one payment gateway
• [ ] If your payment gateway requires additional setup, complete the setup steps
• [ ] Configure the countries that you will offer delivery to
• [ ] Ensure that there is a delivery rate that covers all basket scenarios for each delivery country
• [ ] Customise the display of your website's checkout

• [ ] Customise your theme
• [ ] Add your social network links
• [ ] Add your company information
• [ ] Add content for your about us page
• [ ] Add content for your delivery information page
• [ ] Add content for your FAQs page
• [ ] Configure your privacy policy
• [ ] Configure your refund policy
• [ ] Configure your terms and conditions
• [ ] Check all the links on your website's menus to make sure they work

• [ ] Add your logo
• [ ] Enter the SEO tags for your website's standard pages
• [ ] Set up and verify Google Search Console
• [ ] Customise your website's emails

• [ ] Set up and install Google Analytics 4
• [ ] Set up Google Consent Mode V2
• [ ] Configure the cookie consent widget
• [ ] Set up conversion tracking code

• [ ] Activate MFA
• [ ] Complete email verification
• [ ] Select your account's VAT registration status

• [ ] Subscribe to a ShopWired package
• [ ] Remove the holding page
• [ ] Change the DNS settings for your domain
• [ ] Generate your SSL certificate

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The migration checklist below is a list of essential additional steps for users moving an existing website to ShopWired from another platform. You should complete all of these before launching your ShopWired website and changing your domain name's DNS settings away from your current provider.

• [ ] Configure 301 redirects for any page that the URL has changed for
• [ ] Follow the SEO planning guidance
• [ ] Prepare an email through an email marketing platform like Mailchimp, informing customers about your new website
• [ ] Ensure your website is completely ready for launch by completing the Launch checklist above
• [ ] Import your existing customer data and, after launch, email customers the password reset procedure